Social Media Manager:• Location: Exeter, PA

Location: Exeter, Pennsylvania, United States
Date Posted: 07-05-2018
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We are a team of enthusiasts that are customer centric in our daily focus, committed to providing those we serve with the very best products, tools and services – all packaged together in a way that exceeds expectations, drives profitable sales and collectively pushes our businesses forward.
 
  • We are a company that values Leadership and our role in responding to the needs of our markets and customers.
  • We advocate Teamwork and know our success depends on the success of those around us.
  • We are believers that having Fun and enjoying the relationships we have with those around us makes the work worthwhile.
  • We are more than 3,000 people strong and exercise these values every day.
  • There are a ton of benefits to joining our team: Great Pay, Benefits, Paid Holidays, 401 K Match, PTO, Refer a friend, Growth, and more! 
The world’s leading distributor in aftermarket automotive parts and accessories. Keystone Automotive Operations, Inc., is currently looking to hire a Social Media Manager for our Exeter, PA location. .
 
What you’ll do:
Essential Job Duties:
  1. Develop and implement a social media marketing plan covering the following:
    1. Identify audience and target customers
    2. Align brand and content strategy, including
    3. Set clear objectives, measure & analyze to establish ROI
  2. Work closely with sales and marketing teams to stay aligned with the demands of the customers and company’s goals
  3. Day-to-day social media marketing campaigns responsibilities:
    1. Develop relevant content to reach the company’s target customers
    2. Design, create and manage promotions and ad campaigns
    3. Create, curate, and manage all published content (images, video and written)
    4. Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
  4. Monitor, listen and respond to users, followers, fans to connect them with the company, with the ultimate goal of turning them into customers
  5. Analyze key metrics and tweak strategy as needed, and compile reports for management showing results (ROI).
  6. Monitor trends in social media tools, applications, channels, design and strategy to recommend best practices
  7. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
  
What you’ll need:
  • Basic Qualifications:
    Education & Experience:
  • BS in Marketing/Business and 3+ years experience
  • Exceptional verbal and written communication skills required
  • Effective presentation skills using knowledge of Microsoft PowerPoint
  • Accurate data analysis and reporting skills
  • Experience and knowledge of the industry, traditional marketing, social media and/or content development
  • Marketing degree is welcomed but not required with relevant work experience
  • Knowledge/Skills/Abilities:
  • Possesses knowledge and experience in the tenets of traditional marketing
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
  • Proficient in content marketing and publishing.
  • Exhibits the ability to balance the creative side of marketing with the analytical side
  • Displays in-depth knowledge and understanding of blogging social media platforms, their respective participants (Facebook, Twitter, Instagram, etc.) and how each platform can be deployed in different scenarios
  • Maintains excellent writing and language skills.
What we offer:
  • Competitive salary.
  • Paid time off.
  • Generous benefits packages.
  • Strong 401k with company match.
  • Employee discount programs.
 
LKQ is an Equal Opportunity Employer and offers a drug free work environment. Employment with LKQ is contingent upon the successful completion of a criminal background check* and may be contingent upon the successful completion of a pre-employment drug screening.
 
*The existence of criminal conviction(s) does not constitute an automatic bar to employment.
 
 
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