Digital Marketing Manager - Location: Exeter, PA

Location: Exeter, Pennsylvania, United States
Date Posted: 07-05-2018
  • Our Values Define Priorities
  • Our People Ensure They Are Met
We are a team of enthusiasts that are customer centric in our daily focus, committed to providing those we serve with the very best products, tools and services – all packaged together in a way that exceeds expectations, drives profitable sales and collectively pushes our businesses forward.
  • We are a company that values Leadership and our role in responding to the needs of our markets and customers.
  • We advocate Teamwork and know our success depends on the success of those around us.
  • We are believers that having Fun and enjoying the relationships we have with those around us makes the work worthwhile.
  • We are more than 3,000 people strong and exercise these values every day.
  • There are a ton of benefits to joining our team: Great Pay, Benefits, Paid Holidays, 401 K Match, PTO, Refer a friend, Growth, and more!
Job Summary: The Digital Marketing Manager role seeks a data-driven, innovative, detail oriented and highly organized individual, responsible for driving growth through analytics and optimization of the ecommerce experience through the B2B sites, email, and social media. The ideal candidate must bring a strong entrepreneurial spirit and vision, a proven track record in driving profitable growth and a broad knowledge of current digital marketing.

Competitive pay and benefits.
Essential Job Duties:
  1. Strategy Development
    1. Define and lead the ongoing digital marketing strategy and develop acquisition and retention-focused marketing programs to drive recurring traffic, site usage and revenue
    2. Optimize current marketing mix to drive revenue, customer engagement and retention
    3. Create vision for a best-in-class omnichannel marketing plan
    4. Communicate with business leaders to understand business needs for new digital marketing initiatives
  2. Analytics & Reporting
    1. Define and report out on digital marketing performance and KPIs
    2. Develop dashboards to track marketing effectiveness and user flow/site performance
    3. Perform analysis and submit recommendations to improve return and revenue
  3. Execution
    1. Paid search, Google shopping feeds, remarketing/display and emails to drive positive ROI, new customer acquisition and brand awareness
    2. Develop customer segmentation strategy and consumer profiles
    3. Assist with budgeting for marketing programs on an ongoing basis
    4. Collaborate with the marketing and sales teams to execute on the marketing initiatives
    5. Manage a team of Digital Marketing Coordinators and Social Media Specialist
  4. Functionality Development
    1. Subject matter expert who maintains awareness of competitive benchmarks, best practices, market trends, and competitive activity
    2. Improve website functionality and conversions while understanding and maintaining brand positioning; liaise with IT partners to create requirements, test and troubleshoot
    3. Report out and translate deep analysis to non-technical parties to facilitate seamless execution
    4. Oversee the integration of all social media initiatives within the broader digital marketing strategy 
  Basic Qualifications:
  1. Education, Experience & Skills:
    1. 5+ years’ professional digital marketing experience at a B2C/B2B company
    2. Proven track record in enveloping, planning, implementing and optimizing digital marketing strategies
    3. Hands-on experience with web analytics tools and Google AdWords certified
    4. Demonstrable experience with email marketing, lead generation, social media metrics and SEO
    5. Advances knowledge of HTML and CSS required
    6. Previous supervisory experience in a marketing environment preferred
    7. Hyper aware of digital trends
    8. Exceptional verbal and written communication skills required
    9. Accurate data analysis and reporting skills
    10. High energy, self-motivated team player with a great attitude who can work with grace under pressure
    11. Ability to work both independently and collaboratively 

Image result for racing flag imageREADY, SET GO….
LKQ is an Equal Opportunity Employer and offers a drug free work environment. Employment with LKQ is contingent upon the successful completion of a criminal background check* and may be contingent upon the successful completion of a pre-employment drug screening.  *The existence of criminal conviction(s) does not constitute an automatic bar to employment.

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