Digital Marketing Manager - Location: Exeter, PA

Location: Exeter, Pennsylvania, United States
Date Posted: 04-13-2018
     JOIN US TODAY!
  • Our Values Define Priorities
  • Our People Ensure They Are Met
 
We are a team of enthusiasts that are customer centric in our daily focus, committed to providing those we serve with the very best products, tools and services – all packaged together in a way that exceeds expectations, drives profitable sales and collectively pushes our businesses forward.
 
  • We are a company that values Leadership and our role in responding to the needs of our markets and customers.
  • We advocate Teamwork and know our success depends on the success of those around us.
  • We are believers that having Fun and enjoying the relationships we have with those around us makes the work worthwhile.
  • We are more than 3,000 people strong and exercise these values every day.
  • There are a ton of benefits to joining our team: Great Pay, Benefits, Paid Holidays, 401 K Match, PTO, Refer a friend, Growth, and more!
Job Title: DIGITAL MARKETING MANAGER
 
Job Summary:  Develop, implement, track and optimize our digital marketing campaigns across all digital channels
 
Essential Job Duties:
  1. Plan and execute all web, SEO/SEM, marketing database, email, and social media marketing campaigns
  2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  3. Plan, execute, and measure experiments and conversion tests on the digital media
  4. Collaborate with internal teams to create landing pages and optimize user experience
  5. Collaborate with Program Manager to develop new programs that leverage digital technology to generate incremental supplier income and drive profitable sales
  6. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  7. Utilize strong analytical ability to evaluate customer experience across multiple channels and customer touch points
  8. Identify target audiences and devise digital campaigns that engage, inform and motivate
  9. Initiate and support the continual improvement of Keystone Automotive Operations’ quality improvement system
 
 
Knowledge/Skills/Abilities:
  1. Requires comprehensive knowledge of marketing principles with proven working experience in digital marketing
  2. Strong leadership capability – able to motivate direct reports and influence those who don’t report directly
  3. Demonstrable experience with SEO/SEM, marketing database, email, social media; experience with A/B and multivariate experiments
  4. Knowledge of HTML, CSS, and JavaScript development and constraints
  5. Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
  6. Exceptional verbal and written communication skills required, confident speaker
  7. Planning: an ability to think ahead and plan over a 3-9 month time span
  8. Management: the ability to organize and manage multiple priorities
  9. Project management skills
  10. Excellent interpersonal skills, a strong team player
  11. Commitment to company values
 


Image result for racing flag imageREADY, SET GO…. www.keystoneautomotive.com/careers
 
LKQ is an Equal Opportunity Employer and offers a drug free work environment. Employment with LKQ is contingent upon the successful completion of a criminal background check* and may be contingent upon the successful completion of a pre-employment drug screening.  *The existence of criminal conviction(s) does not constitute an automatic bar to employment.

 
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